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Expansion Planning & Roll out management


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Expansion Planning & Roll out management


The William Lawrence Group created the model for Expansion and Roll Out Planning (WheelTM). We saw that many businesses were operating with inefficient or outdated programs. Many of which were created either haphazardly or over a period of years with the revolving door or staff and advisers. WLGs program is complete, well thought out and holistic.

  • Provided WheelTM Support for Clients in USA, France, China, UK, Mexico
  • Reduced Client In-house Operational Expenses by 40%
  • Reduced Municipal Fees by $800,000
  • Never Lost an Entitlement or Public Hearing
  • Drastically Increased Clients Reimbursable TIAs.
  • High Profile Projects: World Trade Center, Rockefeller Center, Times Square, National Harbor, Santa Monica, Mall of America, Fisherman’s Wharf, Fashion Island
  • Located, Entitled, Designed & Built 100 Buildings on 150 Acres in 20 months, in 18 separate Municipalities.
  • Supported Roll Out Programs for Clients with 50 to 3,000 locations. 25-500,000 employees
  • Managed Over $420,000,000 in Projects to Date

Why Expand/Roll-Out with The William Lawrence Group

  • Provide holistic approach to expansion. Strategically plan and execute a full spectrum of tasks to minimize in-house costs as well as development expenses
  • Coordinate all aspects of Real Estate acquisition, entitlements, design and construction
  • Improved coordination between construction and store operations for earlier store openings
  • Significantly reduce costs by preplanning and organizing growth
  • Minimizing costs. Average cost savings is 23%
  • Create and manage real estate due diligence and feasibility programs that minimize cost and improved accuracy and effectiveness
  • Expand professional networks and contracts with improved real estate, architects, contractors, due diligence engineers and vendors


Expansion Planning List of Services

  • Health Dept., alcohol and other licensure.
  • Environmental Assessment.
  • Conceptual Plans.
  • Permit Processing.
  • ADA Compliance.
  • Studies (Traffic, Impact, Lead, Asbestos, etc.)
  • CUP Process, Special Use Permits, and Other Municipal and Regulatory Coordination.
  • City Fee mitigation and negotiation.
  • Architecture, Engineering, Site, Mechanical, Electrical, Plumbing, Landscaping, Grading and Excavation Plans, Utility Plans etc. as needed.
  • Erosion Control Plans and or investigations.
  • Budget preparation and review. Proformas.
  • Gov. Approvals, Entitlements.
  • Construction Oversight and Management.
  • Value Engineering.
  • Wheel of Development™
  • Business Plan Review for Physical Locations.
  • Franchise/Chain Branding and Uniform Chain expansion.
  • Demographics modeling and evaluation
  • Physical Growth Planning.
  • Real Estate Brokerage Management
  • Lender Coordination and Support.
  • Design, Architecture management
  • Signage planning as needed.
  • Franchise/Chain Design books and support.
  • Equipment design and Buy Program.
  • Site Visits, Evaluations.
  • Lease and Purchase negotiations and legal work.
  • Feasibility Studies as required.
  • Expedite Development Process.
  • Due Diligence Processing.
  • Entitlement Processing.
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Projects and results


Projects and results


 

The William Lawrence Group was hired to review our old roll out programs and design a new one more in keeping with our new franchise agreements and desired growth. WLG were great at listening and implementing our desires while adapting to new designs, staffing changes and procedures.

They took the time to understand both our “genius” as they called it, and procedures that could be either eliminated for cost and time savings or improved upon.

WLG went the extra mile and created custom programs for all three of our brands: Fantastic Sams, Camille Albane and Dessange.

Bob Loffredo - Director of Expansion and Construction


Bank of America / Merrill Lynch

Last year we received an unsolicited phone call from a Vice President at Bank of America. He called and asked “do you know what you did?”. Fearful we had done something wrong…. He continued “because of how you structured your program (for our mutual client) and how they then built out 8 of their latest stores, you have altered the Debt to Equity ratio for their firm. You proved that they could build for 20% less for each location. That means that every 5th store they build next year will be free. That means I can have greater flexibility to work with them to put their money towards building their business rather than construction”.
The William Lawrence Group helps wipe away non-functional past procedures, strategically plans for the new roll out and provides our clients with confidence and support they need to expand their chains confidently.


Tony Eggs / Sr. Director of Property  / Tesco UK/Fresh and Easy USA

Tony Eggs / Sr. Director of Property  / Tesco UK/Fresh and Easy USA

7800 stores worldwide, 500,000 employees, $95 billion in revenues.

I worked closely with Dave McCombs (President of The William Lawrence Group) for almost 5 years (early 2006 - Dec 2010), as part of the Fresh & Easy roll out. 
It was an aggressive programme, in a totally new market for Tesco and required not just excellent communication skills and great Team work, but also very clear Procedures in order to integrate the US Real Estate market with the Tesco Ways of Working. 
Dave translated (literally on some occasions! ), every step of a number of  (internal and external) complex processes , into the visual Wheel of Development. A totally comprehensive step by step process map which everybody involved could relate to. 

I asked Dave to introduce this concept to my Tesco colleges in both the UK and China. It brings clarity and understanding and was hugely helpful, particularly when a new company and/or concept meets a new market. 
Dave’s general ability to tackle the considerable challenges we faced in a calm, efficient and totally professional manner was a major factor in our achieving the success of the f & e Real Estate roll-out. 
On a personal level I remain close with Dave and enjoy continuing friendship. 
   
Our clients range from new firms wishing to have the most effective efficient roll out program to those who have older concepts whose programs have become burdened by successful managers, outdated procedures or chain-wide confusion as to which procedures to follow.

In 2012 we hired The William Lawrence Group to assist us in rolling out our stores across the US. Initially taking an advisory roll and creating the Wheel, their support and courage have been crucial. They have worked diligently to continually improve our program. Projects with unreasonable deadlines have all been met by WLG. I know if I ask them to achieve a goal that they will find a way to do so.


In 2012 we hired The William Lawrence Group to assist us in rolling out our stores across the US. Initially taking an advisory roll and creating the Wheel, their support and courage have been crucial. They have worked diligently to continually improve our program. Projects with unreasonable deadlines have all been met by WLG. I know if I ask them to achieve a goal that they will find a way to do so.

Soon after hiring WLG our construction costs were drastically reduced and quality of our projects increased significantly. Their advice and leadership have helped us acquire new locations with better conditions, improve our prototype plans, value engineer our build outs and have greater confidence in our program. They continue to be valued partners in our expansion. Their presence gives our lenders and Board of Directors continued confidence in our expansion. 

 

"I worked extensively with David and his team on a number of very complicated projects for a mutual client. His professionalism, knowledge of his business, leadership skills, excellent client service is truly first rate. I have gone back and worked with him and his team on a number of other projects. He was a pleasure to work with and for. Always responsive, at all hours of the day. I highly recommend him!!!"

—Andrea Chang
Mckenna, Long & Aldridge


"The William Lawrence Group was instrumental in helping us work through a complicated, large dollar construction financing. They were knowledgeable and articulate and did an excellent job focusing on problems and finding solutions. While they are highly competent in their field, probably the most impressive part of our interaction with them was their commitment to seeing the project through to completion. The Group generously gave of their time, often without compensation. If we were to do another large scale construction project, I would want them involved. On another note, The William Lawrence Group came to the bank and gave a seminar to our senior loan officers and executives on the subject of construction management. The seminar was most informative and has served as a useful guide to our construction lending activity. It is a pleasure to recommend this group." 

—Steve Rolfe
ProAmerica Bank


 

Golds Gyms were expanding rapidly and management was looking to eliminate franchisee random branding. With Bergman Architecture, we worked to provide a uniform design and implement construction manuals to be used by all franchisees globally. 


Expanded the chain from 150 to over 300 locations and 6 new states (23 total) in approximately 30 months. The first 150 stores took them 25 years to build. We sourced and pre-qualified real estate for company owners. WLG set up and managed regional design and entitlement teams, contractors and national equipment buying plan.

Overall, we increased internal efficiency 40% and lowed per unit development cost by 20%.

WLG worked with designers and corporate owners to streamline construction methods and costs, significantly reducing waste and development time. 


With 100 Wickes Lumber locations, we were tasked with analyzing each Wickes Lumber location, their truss manufacturing plants and cabinet manufacturing facilities. We analyzed to highest best use, closure, relocation, sub lease, sale, etc.


The WLG team was chosen by Daphne’s Greek Café to revitalize and value engineer their typical store. Based on a 1,500 square foot model, our designs and studies streamlined their back of house which resulted in an increase to the restaurants’ size and allowed for additional seating for 20 guests. Along with our value engineering efforts, we collaborated with the client’s in-house team to redesign the interior space blending Greek culture and lively ambiance to enhance the customers’ experience. Our solutions demonstrated to the client maximum return on investment with no compromise to the design. A shining example was the Daphne’s that went into the first food court at the University of Southern California – it was completed in record time.